The 2024 Ford F-150: Merging Robust Build with Smart Technology

2024 Ford F-150 STX

Learn about the revolutionary 2024 Ford F-150, a trailblazing solution engineered to take challenges head-on with thoughtful features and top-of-the-line technology. Planned for an early 2024 launch, this truck epitomizes the Built Ford Tough® legacy, displaying unmatched capabilities and a rugged design, including the innovative Pro Access Tailgate for enhanced accessibility and utility.

In 2024, expect an increased production of PowerBoost Hybrid models across trims from XL to Platinum Plus, as well as specialized off-road editions like Tremor®, Raptor®, and Raptor R, catering to diverse usage scenarios.

The F-150 is at the peak of various industries such as construction, government, utilities, agriculture, landscaping, road maintenance, emergency services, and mining due to its robust foundation. Its fully boxed high-strength steel frame and military-grade aluminum alloy body enable best-in-class available payload and maximum towing capability.

Beyond its performance capabilities, the 2024 F-150 also showcases intelligent technology. It can be electria power source for job site tools, assists in trailer hitching, offers hands-free highway driving through Ford BlueCruise, and features an optimized tailgate for easier access. Explore digital upgrades are made possible by a class-exclusive 5G LTE modem, allowing seamless data transfer to FordPass® and Ford Pro™ Telematics, empowering fleet managers with useful information for improved productivity.

Notable highlights of the 2024 F-150 include:

  • Top-of-the-Line Towing: Achieve a maximum towing capacity of up to 13,500 pounds, setting the industry standard.
  • Unmatched Payload Capability: Boasts an impressive maximum payload capacity of 2,455 pounds, leading its class.
  • Mobile Power Hub: The F-150’s Pro Power Onboard feature transforms it into a portable generator, capable of charging or operating various devices via multiple plugs located in both the bed and cabin. Standard at 2.4kW, upgradeable to 7.2kW for enhanced power output.
  • Hybrid Dominance: Ford takes the lead in hybrid trucks, with the F-150 PowerBoost Hybrid becoming the best-selling full-hybrid pickup, now available at the same price point as the 3.5-liter EcoBoost® engine.
  • State-of-the-Art Driver Assistance: Explore options like Pro Trailer Backup Assist™, Pro Trailer Hitch Assist™, Smart Hitch, and Ford BlueCruise, ensuring heightened safety and productivity.
  • Enhanced Digital Connectivity: Equipped with standard SYNC 4 featuring a 12-inch LCD touchscreen. Additional offerings include the Head-Up Display and Ford Stolen Vehicle Services, creating a connected and secure driving environment.
  • Tailgate Innovation Redefined: Introducing the Pro Access Tailgate, a side-swinging door seamlessly integrated into the tailgate for effortless access to the truck bed. Further customization options include a rear bumper step and a bed storage box behind the wheel wells, enhancing convenience and organization to the next level.
2024 Ford F-150 Pro Access Tailgate
Moreover, the 2024 F-150 showcases a meticulously reimagined exterior and interior, presenting unique appearance packages tailored to a variety of customer tastes. Ford has streamlined the ordering process, cutting complexity by 90% compared to the 2023 F-150, simplifying the search and customization of the perfect F-150 for customers. Additionally, sought-after features like the extended range fuel tank and Class IV trailer hitch now come standard, further facilitating customers in customizing their dream F-150.

The 2024 Ford F-150 marks a groundbreaking era in truck technology, blending robust durability with unmatched intelligence, securing its position as the preferred choice for customers in diverse industries.

Call or Visit Hacienda Ford, your Rio Grande Valley Ford dealership in Edinburg, to learn more about the new 2024 F-150.


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